Helping freight agents compare programs apples to apples
Everyone says they have the best program, best splits, best support. But do they? You decide.
Agent Advocate was designed to level the playing field. It gives agents a simple, structured way to compare programs apples-to-apples based on what matters most to them—without the sales pitch.
Instead of calling three or four brokerages and trying to connect the dots, Agent Advocate allows you to evaluate dozens of programs side by side—faster, more efficiently, and with far greater clarity.
Real feedback from agents and brokerages using Agent Advocate
“I couldn't have uncovered all these opportunities without your help. I'm so appreciative.”
“Thank you for helping me navigate my path the last couple of months. Connecting me with this company has been a dream and I have you to thank for that.”
“You couldn't have put me with a better group of people. I am forever grateful. Other recruiters call me all the time, but they couldn't drag me away.”
“This move meant a lot, and your support, honesty, and guidance truly made the process easier and more meaningful.”
Most agents are making decisions without seeing the full picture
On the surface, many programs look similar. Competitive splits. Strong support. Promises of flexibility. But once you get inside, the differences start to show. And those differences are what determine how your business actually performs.
For Agents
No consistent way to evaluate programs
Most agents are comparing options without a standard framework.
A structured way to compare programs apples-to-apples.
Key details aren't clear upfront
Important terms like bad debt, holdbacks, and non-competes are often buried or never shared.
Everything is laid out so you can see how programs are structured.
You don't know what you don't know
The questions that matter most usually come after you've already decided.
Key factors are surfaced early, before you commit.
Too much reliance on sales pitches
Most decisions are driven by recruiter conversations and one-sided information.
See how programs truly operate, beyond the pitch.
For Brokerages
Strong program, limited visibility
You may offer a great model—but if agents don't see you, they can't choose you.
Get in front of agents actively comparing their options.
Competing on brand, not structure
Larger firms win on marketing and recruiter reach—not always program quality.
Stand out based on how your program is actually built.
More qualified conversations
Too much time is spent with agents who aren't the right fit.
Connect with agents already aligned with your model.
Misunderstood or overlooked
Without clear, consistent information, strong programs get passed over.
Present your program in a way agents can fully understand.
No true apples-to-apples comparison
Most programs are evaluated inconsistently.
Be compared on equal ground so your strengths are clear.
Agent Advocate is the auto mall, not the Toyota dealership.
Every recruiter you speak with sells one program. Because that is the one they represent. Agent Advocate gives you a broader view of the market so you can compare programs side by side and understand how they are actually structured.
Find the right program. Make the right decision.
Agent Advocate brings structure to a process that is usually fragmented. It combines real-world program data with direct market research so you can evaluate your options with more clarity.
Tell Us What Matters to You
Compare Programs Side by Side
Review your Top 3
Six tools. One mission: give you a clearer view of how these programs actually work.
Most platforms show what sounds good. These tools are built to show what actually matters once you are operating inside the program. Structure. Tradeoffs. Real differences.
Detailed Company Profile Pages
Structured profiles that show how programs actually operate
Each program is broken down into a consistent structure so you can evaluate what matters without relying on how it is presented by a recruiter or company.
Data Includes
Program details reflect typical structures based on available information and may vary by agreement, individual negotiations, and over time.
Side-by-Side Program Comparison
Compare programs using a consistent structure
See how multiple programs differ across the factors that impact your business most. Evaluate compensation, support, risk, and operational capabilities in one view so the differences are easier to understand.
What This Helps You Do
Comparisons reflect structured data and selected inputs. Program details may vary and should be independently verified.
Relative Program Scoring
See how programs compare based on selected criteria
Programs are grouped into percentile ranges based on how they compare across selected criteria. This provides directional insight into how programs differ without presenting fixed rankings or recommendations.
How Scoring Works
Scoring reflects structured comparisons based on selected factors and is intended to provide directional insight, not recommendations.
Scores reflect relative comparisons based on selected criteria and available data. They are provided for informational purposes only and do not represent recommendations or guarantees.
Agent Evaluation Framework
Start with what actually matters to your business
Before comparing programs, the first step is understanding what matters most based on how you operate.
This framework is built around the factors agents consistently evaluate when making decisions, so you can define your priorities before looking at options.
Key Factors to Consider
This framework helps shape how programs are compared across the platform based on what matters most to you.
These factors are general considerations based on industry experience and may not apply equally in every situation.
What-If Calculator
Estimate how different program structures may affect your economics
Model how factors such as split, fees, reserves, and payment timing may influence your income under different program structures. Designed to help agents think through the economics more clearly before making a move.
What It Will Help You Explore
This feature will be released once it meets our standards for data structure and clarity.
The What-If Calculator is being built to accurately model real program economics before release.
Company Data Portal
A structured way to organize program information over time
This feature is designed to support a more organized framework for collecting and managing program information from multiple sources. It is intended to improve consistency, transparency, and long-term usability across the platform.
What It Is Being Built For
This feature will be released once it meets our standards for data structure and clarity.
The Company Data Portal is being designed to create a more consistent and transparent data management framework.
Detailed Company Profile Pages
Structured profiles that show how programs actually operate
Each program is broken down into a consistent structure so you can evaluate what matters without relying on how it is presented by a recruiter or company.
Data Includes
Program details reflect typical structures based on available information and may vary by agreement, individual negotiations, and over time.
Agents can explore with no cost, no obligation. Always confidential.
Companies have no influence over how they are rated, presented, compared, or selected—everything is driven by your priorities. We’re here to advocate for agents, not pitch them.
- Browse and compare programs in one place
- Understand how programs are structured
- Evaluate based on your priorities
- Connect when you want additional perspective
- Explore without pressure
Ready to find your program?
See your options side by side in seconds — backed by real-world data and 30 years of experience in the agent world. No sales pitch, no pesky recruiter calls.
Compare NowCreated by someone who's stood in your shoes.
Steve Monson
Founder · Agent Advocate
From the agent's desk to building programs to recruiting across the industry.
And seeing the same pattern from every angle.
My perspective on the agent model wasn't formed from theory. It came from being in the middle of it. I've worked as a freight agent and built them from the ground up. Operated inside brokerages and recruited agents across a wide range of programs.
What really shaped my view was a deep market analysis I completed in which I spoke directly with over 70 agent programs. On the surface, they all looked different. Different splits, branding, support models, and selling points. But once you get underneath it, you start to realize something interesting. Most programs are fundamentally the same, just structured and presented in slightly different ways.
The differences that matter are usually buried in the details. These are the things most agents don't think to ask about and only uncover if they take the time to read the fine print. Candidly, there were several agreements I came across that I would never sign myself.
That realization is what led to the creation of Agent Advocate. I wanted to build something that sits on the agent's side of the table, with no hidden agenda and no incentive to steer someone toward a specific company. Because the truth is, there is no single “best” agent program out there. It depends on what is important to the individual agent.
Every agent is different. What works well for one may not be the right fit for someone else. Agent Advocate exists to help you navigate that process clearly and honestly, so you can decide what aligns with your business, your goals, and how you want to operate long term.
Start the conversation.
Discuss your options, share perspective based on experience, and work through what may align with your business based on how you operate.
Talk directly with Steve.
No call centers. No layers. No handoffs. When you reach out, your message is reviewed directly by Steve. The goal is simple: help you think through your options and answer questions so you can make a more informed decision.
This is a conversation, not a commitment.
Agent Advocate provides insights based on experience and does not offer legal, financial, or contractual advice.